Director: Oliver Parker
Writers: William Davis, Hamish McColl
Cast: Rowan Atkinson, Rosamund Pike and Dominic West
Rating: PG
UK Release October 7th 2011
Genre: Adventure/comedy
Duration: 101 Minutes
Studio Working Title, StudioCanal, Relativity Media
Budget: $45 million
Total Gross $160 million
Marketing:
The film was a prequel to the first Johnny English made in 2003, which was a previous success with a Box Office of $160.5 million appealing to the previous fans of the first film.
It had it's own iPhone App the Johnny English Mobile Spy Kit including features such as a Voice Disguiser, Lie Detector and Intruder Alarm.
Its website had a lot of downloads like wallpapers, buddy icons and creating your own spy dossier by connecting to Facebook.
Traditional marketing included the viewing of theatrical and teaser trailers (appearing online and as adverts), movie posters (billboards/magazine adverts) and actor interviews.
Reception:
The film received mixed reviews like its previous film. Rotten Tomatoes gave an average rating of 4.7 out of 10 whereas Cinemascore polls reported that the average grade movie-goers gave was B+ (A to F scale).
The world film premiere was in Sydney on September 4th at Fox Studios. The film premiere in the UK was on October 2nd 2011 and Rowan Atkinson even arrived in the famous Rolls Royce phantom in leicester square and in Sydney
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